I fully admit it: I prejudge movies by their poster. Given that the entire intent of motion picture PR is to get you to believe a film is good enough to see just by its poster, I guess that makes sense. The thing is, sometimes the marketing team goes horribly wrong and I see a poster, like the one for Exam, for instance, and mistakenly believe it’s going to be a tired hybrid of The Apprentice and the Saw movies.
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